Trademark Protection

Trademark provides protection to the owner of the mark by ensuring the exclusive rights to use in to identify the services or goods to use it in return of payment. It works like a weapon in the hand of registered proprietor or owner of the mark to prevent other traders from unlawful use of the mark of the registered owner. The registration of a trademark will give the exclusive right to the use of the mark in relation to the goods in respect of which the mark is registered and to obtain relief in respect of the trademark in the manner provided under the Act.

Trademark Protection India


Trademark protection is given to logos, names, and other marketing devices that are distinctive. Sometimes, these distinctive trademarks are referred to as "strong" trademarks also known as "inherently distinctive" marks. Trademarks may also become strong because they become well known to the public through their use over time or because of a marketing bombardment. Trademarks that simply describe some feature or quality of the goods or that are based on someone's name or a geographic term are usually considered to be weak and thus unpredictable under trademark law. Trademark protection helps in maintaining trademark rights defending and asserting and against trademark claims and business issue in trademark ownership. Trademark is protected on the basis of either use or registration. Now days, trademark is protected by registration. Products that are capable of infringement can be protected by trademark protection.

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